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The financial industry has used information technology since its inception in the 1960s and social media fits in with this ongoing development. Larger, traditional financial firms have integrating social media into their marketing strategies. [1] Companies in the financial sector are subject to strict regulations that include how they use ...
Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...
Initially, the idea of reach is there to increase the awareness and exposure, but people forget. 80% of people forget the advertisement they see within 24 hours or even sooner ("The importance of frequency when advertising," 2016). So, frequency is also important for awareness - decreasing the chances for forgetfulness.
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