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Nielsen was a private company from 2006 through 2011. On January 25, 2011, the company listed itself on the New York Stock Exchange and issued an initial public offering (IPO) that raised $1.8 billion in the largest private equity-backed U.S. IPO since 2006. [26]
The current name, Circana, was adopted in 2023 after the company's merger with IRI. [2] NPD helps retailers, manufacturers, financial analysts, and the public sector measure performance, predict future performance, improve marketing and product development, and identify business and consumer trends and market opportunities.
The company has approximately 30,000 employees and operates in more than 100 countries. [1] NIQ acquired German market research firm GfK in 2023. Until March 2021, it was a part of Nielsen Holdings. Nielsen Holdings divested its consumer intelligence (by then known as NielsenIQ) business to private equity firm Advent International. The business ...
Vendors placed in the upper-right quadrant of the “Voice of the Customer” graphic are recognized with the Gartner Peer Insights Customers’ Choice distinction, denoted with a Customers’ Choice badge. The recognized vendors meet or exceed both the market average Overall Experience and the market average User Interest and Adoption.
Equifax primarily operates in the business-to-business sector, selling consumer credit and insurance reports and related analytics to businesses in a range of industries. [citation needed] Business customers include retailers, insurance firms, healthcare providers, utilities, government agencies, as well as banks, credit unions, personal and specialty finance companies and other financial ...
CoreLogic, Inc. is an Irvine, CA based leading information services provider of financial, property, and consumer information, analytics, and business intelligence.The company analyzes information assets and data to provide clients with analytics and customized data services.
CB Insights is a private company with a business analytics platform and global database that provides market intelligence on private companies and investor activities. [3] The platform is targeted at private equity, venture capital, investment banking, angel investing, and consulting professionals by providing insights about high growth private companies.
Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing , site selection , and customer relationship management .