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L'Oréal Professionnel offers a range of professional hair color, styling and home haircare products. [1] The products are divided into two categories: in-salon and home care products. Twice a year, L'Oréal Professionnel organizes the Color Collections, major events that contribute to making hairstyles an essential part of fashion marketing.
The company was founded in 1960 by Jheri Redding and Paula Kent, thus the name, "Red-ken."Redken pioneered the "Scientific Approach to Beauty," and revolutionized the professional salon business by introducing the concept of protein reconditioning and developing new protein based products, which they patented.
In 2014, L'Oreal was listed 61st among 1200 of India's most trusted brands according to the Brand Trust Report 2014, a study conducted by Trust Research Advisory, a brand analytics company. [ 117 ] In 2008, L'Oréal was named Europe's top business employer by the European Student Barometer, [ 118 ] a survey conducted by Trendence that covers 20 ...
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Kérastase is part of the L'Oréal Professional Products Division. History. Kérastase was founded in 1964 by scientists at L’Oreal Advanced Research. Products ...
Beauty Systems Group stores, branded as CosmoProf or Armstrong McCall stores, along with its outside sales consultants, sell up to 9,800 professionally branded products including Paul Mitchell, Wella, Sebastian, Goldwell, and TIGI which are targeted exclusively for professional and salon use and resale to their customers. They have also moved ...