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An IKEA Billy bookshelf. Billy (stylised as BILLY) is a bookcase sold by the Swedish furniture company IKEA. It was developed in 1979 by the Swedish designer Gillis Lundgren, and IKEA have sold over 140 million units of the bookcases worldwide. Its popularity and global spread has led to its use as a barometer of relative worldwide price levels.
Costco's $20 10-Piece Glass Storage Set Is Flying Off Shelves Fast. Kenn Bivins. ... Related: Costco's 3-Piece All-Clad Skillet Set Is On Sale for Just $60, and Shoppers Are Clearing the Shelves.
The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA , which sells many items of furniture that require assembly .