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Priceline got into the online auction business with Priceline Yard Sales, where individuals would use the Priceline system to haggle for various second-hand items and trade them in person. Priceline sold long distance telephone service and automobiles under the Name Your Own Price model. These experiments were terminated in 2002.
Priceline.com logo Jay Walker, founder of Priceline.com, shows one of the many artifacts from his library… an Apollo in-flight instruction manual. Priceline.com, an online travel agency offered a name your own price option. However, by 2005, Priceline began to de-emphasize this system, [10] and added published price options on its websites. [9]
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On the domestic front, Priceline's acquisition of Kayak may help it compete more effectively with Expedia, Orbitz, and TripAdvisor because of the access to consumer data it gained through Kayak.
Priceline.com (NAS: PCLN) carries $758.5 million of goodwill and other intangibles on its balance sheet. Sometimes goodwill, especially when it's excessive, can foreshadow problems down the road.
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