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In 2011, Myntra began selling fashion and lifestyle products and moved away from personalisation. By 2012, Myntra offered products from 350 Indian and International brands. The website launched the brands Fastrack Watches and Being Human. [12] In 2014, Myntra was acquired by Flipkart in a deal valued at ₹ 2,000 crore (US$230 million).
Traditional Indian clothing for women across the country in Indian includes saris worn with choli tops; a skirt called a lehenga or chaniya worn with choli and a dupatta scarf to create an ensemble called a ghagra choli; while many south Indian children traditionally wear Langa voni. [citation needed].
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. ...
Get lifestyle news, with the latest style articles, fashion news, recipes, home features, videos and much more for your daily life from AOL.
India has an Internet user base of about 690.0 million as of November 2023, about 40% of the population. [1] Despite being the second-largest user base in world, only behind China (1.079 billion, 48% of population), the penetration of e-commerce is low compared to markets like the United States (266 million, 84%), or France (54M, 81%), but is growing, adding around 6 million new entrants every ...
Post-independence focus on revival of traditional textile and design led to the rise of "ethnic chic". The history of clothing in India dates back to ancient times, yet fashion is a new industry, as it was the traditional Indian clothing with regional variations, be it the sari, ghagra choli or dhoti, that remained popular until the early decades of post-independence India. [1]
One major instance of this was in Kerala, where only upper-caste women were allowed to wear blouses. Though, from 1813 to 1859 the Channar Revolt was supported by Christian missionaries who wanted Indian women to wear blouses. [19] Another influence of the British on Indian women's clothing was the introduction of new materials.
Kelly Gale models lingerie while wearing traditional-styled Indian clothing at Victoria's Secret Fashion Show in London, 2014. By the first decade of the 21st century, Western styles were well established as part of Indian fashion, with some professional Indian women favoring Western-style dresses over saris for office wear. [17]