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For this piece, beauty writer Carol Lee spoke with trusted Korean makeup experts about Korean makeup brands. Lee also searched the internet for top-rated Korean makeup products and brands, tested ...
rom&nd. Founded by popular Korean beauty influencer Saeron Min (aka Gaek) in 2016, rom&nd is known for their high-performing cosmetics, which include a few products that have gained cult status in ...
As a Korean-American beauty editor with over 10 years of experience in the industry, I’ve always been intrigued by the skincare scene in Seoul. After all, it’s one of the largest beauty meccas ...
K-Beauty is associated with the Korean Wave; for example, the South Korean cosmetics company Amorepacific sponsored My Love from the Star, a 2014 K-drama whose constant marketing of Amorepacific products resulted in an increase in skincare and lipstick sales of up to 75 and 400 percent.
The South Korean cosmetics company Amore Pacific created Mamonde in 1991. [2] In 2005, Mamonde was launched in China. [2] [3] By July 2013, its products were sold at 900 department stores and over 2,500 cosmetics stores in 270 cities in China. [4] In July 2013, Mamonde opened its flagship store in Myeong-dong [5] and launched in Thailand. [6]
This move made Dr. Jart+ the second Korean brand since Amorepacific to have a presence in New York. [2] It entered the American market in early 2011 in partnership with cosmetics retailer Sephora, offering two BB creams at ten of its then-locations. [5] [6] The brand has since expanded to sell 50 products at Sephora outlets globally. [5]