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The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.
Therefore, on a global scale, the food marketing industry is one of the largest direct and indirect employers. [2] For Schaffner & Schroder, 1998, food marketing is the act of communicating to the consumer through a range of marketing techniques in order to add value to a food product and persuade the consumer to purchase.
Pan de Manila was established in 1999. [2] In 2015, Pan de Manila upgraded its stores starting in branches located in commercial and retail areas. [3]In December 2021, Pan de Manila replied to a customer query stating that a supporter of the Robredo-Pangilinan campaign made a bulk purchase and added the tandem's logo on their products.
Jollibee is a Filipino chain of fast food restaurants owned by Jollibee Foods Corporation (JFC) which serves as its flagship brand. Established in 1978 by Tony Tan Caktiong, it is the Philippines' top fast food restaurant [3] and is among the world's fastest growing restaurants, [4] expanding its international presence from 2014 to 2024 almost sixfold. [5]
The National Food Authority was created by President Ferdinand Marcos through Presidential Decree No. 4 dated September 26, 1972, under the name National Grains Authority (NGA) with the mission of promoting the integrated growth and development of the grains industry covering rice, corn, feed grains and other grains like sorghum, mung beans, and peanuts. [1]
Deli Mondo Food Specialities Inc., [1] doing business as Delimondo, is a Filipino food processing company founded by Katrina Ponce Enrile under the JAKA Group. It was founded on November 13, 2006 after the Enrile family's specialty canned ranch-style corned beef, originally made for personal enjoyment, gained popularity among close friends, leading to its launch as a consumer product.
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