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Major alcohol companies have been bracing for a culture shift favoring nonalcoholic options. Consumers under 30 tend to buy less alcohol and drink less often.
Michelob Ultra on a supermarket shelf Michelob ( / ˈ m ɪ k . ə . l oʊ b / ) is a 4.7% ABV pale lager developed by Adolphus Busch in 1896 as a "draught beer for connoisseurs". [ 58 ] Michelob is the German name for the town of Měcholupy , now in the Czech Republic, where Anton Dreher had a brewery.
MarketWatch reported that May was the single worst month in AB InBev's history, correlating to the single largest selloff of AB InBev stock due to a 17% overall drop in sales, with Bud Light dropping in sales by 28%, Budweiser by 16%, Busch by 12%, and Michelob Ultra by 10%. MarketWatch also noted that AB InBev's rival, Molson Coors, had seen ...
Michelob Ultra worked with Disney’s ESPN in 2022 on “McEnroe vs McEnroe,” which featured tennis legend John McEnroe playing matches against AI-generated versions of himself from earlier in ...
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Michelob Ultra keeps on using the Super Bowl to take big swings in sports. Soccer great Lionel Messi will show off fancy footwork in the Anheuser-Busch InBev beer’s latest Big Game commercial ...
The three icons have teamed up in a 60-second Michelob ULTRA spot filmed at Crandon Beach on Key Biscayne called 'Superior Beach.' Messi walks up to a beachside bar and orders three ULTRAs. During ...
The Michelob Ultra Arena, formerly the Mandalay Bay Events Center, is a 12,000-seat multi-purpose indoor arena at the Mandalay Bay Resort and Casino, located on the Las Vegas Strip in Paradise, Nevada. [1] It is owned and operated by MGM Resorts International, and was opened on April 10, 1999.