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Digital entertainment is inextricably connected with digital marketing. [6] [7] [8] People who follow influencers on social media for entertainment will receive a fair share of advertising at the same time. Digital merchandise is distributed with every computer game and popup ads or similar are ubiquitous in the online (gaming) world.
The digital economy is a portmanteau of digital computing and economy, and is an umbrella term that describes how traditional brick-and-mortar economic activities (production, distribution, trade) are being transformed by the Internet and World Wide Web technologies.
The concept of Digital Business Ecosystem was put forward in 2002 by a group of European researchers and practitioners, including Francesco Nachira, Paolo Dini and Andrea Nicolai, who applied the general notion of digital ecosystems to model the process of adoption and development of ICT-based products and services in competitive, highly fragmented markets like the European one [8] [9].
The entertainment industry (informally known as show business or show biz) is part of the tertiary sector of the economy and includes many sub-industries devoted to entertainment. However, the term is often used in the mass media to describe the mass media companies that control the distribution and manufacture of mass media entertainment.
The video game industry is the tertiary and quaternary sectors of the entertainment industry that specialize in the development, marketing, distribution, monetization, and consumer feedback of video games. The industry encompasses dozens of job disciplines and thousands of jobs worldwide. [1] The video game industry has grown from niche to ...
Media economics embodies economic theoretical and practical economic questions specific to media of all types. Of particular concern to media economics are the economic policies and practices of media companies and disciplines including journalism and the news industry, film production, entertainment programs, print, broadcast, mobile communications, Internet, advertising and public relations.
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The creative industries refers to a range of economic activities which are concerned with the generation or exploitation of knowledge and information.They may variously also be referred to as the cultural industries (especially in Europe) [1] or the creative economy, [2] and most recently they have been denominated as the Orange Economy in Latin America and the Caribbean.