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  2. Countersignaling - Wikipedia

    en.wikipedia.org/wiki/Countersignaling

    Countersignaling or countersignalling is the behavior in which agents with the highest level of a given property invest less into proving it than individuals with a medium level of the same property.

  3. Loss aversion - Wikipedia

    en.wikipedia.org/wiki/Loss_aversion

    Increased expected value maximization with losses – It was found that individuals are more likely to select choice options with higher expected value (namely, mean outcome) in tasks where outcomes are framed as losses than when they are framed as gains. Yechiam and Hochman found that this effect occurred even when the alternative producing ...

  4. Counterwill - Wikipedia

    en.wikipedia.org/wiki/Counterwill

    Counterwill is a psychological term that means instinctive resistance to any sense of coercion.. The term was first used by Austrian psychoanalyst Otto Rank and has been popularized by developmental psychologist Gordon Neufeld. [1]

  5. Behavioral economics - Wikipedia

    en.wikipedia.org/wiki/Behavioral_economics

    Behavioral economics is the study of the psychological (e.g. cognitive, behavioral, affective, social) factors involved in the decisions of individuals or institutions, and how these decisions deviate from those implied by traditional economic theory.

  6. Counterfactual thinking - Wikipedia

    en.wikipedia.org/wiki/Counterfactual_thinking

    Counterfactual thinking is a concept in psychology that involves the human tendency to create possible alternatives to life events that have already occurred; something that is contrary to what actually happened.

  7. Anchoring effect - Wikipedia

    en.wikipedia.org/wiki/Anchoring_effect

    The anchoring effect was also found to be present in a study [8] in the Journal of Real Estate Research in relation to house prices. In this investigation, it was established that the 2-year and 9-year highs on the Case-Shiller House Price Index could be used as anchors in predicting current house prices. The findings were used to indicate that ...

  8. Psychophysiological economics - Wikipedia

    en.wikipedia.org/wiki/Psychophysiological_economics

    Psychophysiological economics differs from behavioral economics by focusing on direct measures of physiological change and observational data, in addition to attitudinal measurement. Psychophysiological economics also differs from functional magnetic resonance imaging , which is typically applied exclusively to the study of brain activity.

  9. Reference dependence - Wikipedia

    en.wikipedia.org/wiki/Reference_dependence

    Reference dependence is a central principle in prospect theory and behavioral economics generally. It holds that people evaluate outcomes and express preferences relative to an existing reference point, or status quo. It is related to loss aversion and the endowment effect. [1] [2]