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He attributed poor sales to a product-centric focus, poor marketing, anemic customer service, and inefficient asset management. [1] With only fifty-two employees, he successfully increased sales from $5 million in 1985 to $62 million in 1992. [2] The Serengeti brand was acquired by Bushnell in September 2000.
Bollé Brands is an eyewear and head protection group that designs, markets and distributes sunglasses, safety glasses, goggles and ski and bicycle helmets. The group owns the brands Bollé, Bollé Safety , Cébé, H2Optix, Spy Optic and Serengeti and is headquartered in Lyon , France .
This page provides a list of the oldest brands and companies operating only in the eyewear manufacturing business to date and in any country. "Eyewear", although a relatively modern terminology, refers to the category of all items and accessories worn over the eyes for fashion adornment, protection against the environment and medical issues, including glasses (also called eyeglasses or ...
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