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Therapeutic vapes with a nicotine concentration of 20 mg/mL or less are available from a pharmacy to anyone 18 years or older subject to a pharmacists approval. Therapeutic vapes with a nicotine concentration greater than 20 mg/mL or for anyone under 18 require a prescription. [168] Australia is developing regulations on e-cigarettes. [169]
Electronic cigarettes are marketed to smoking and non-smoking men, women, and children as being safer than cigarettes. [1] In the 2010s, large tobacco businesses accelerated their marketing spending on vape products, [2] [3] similar to the strategies traditional cigarette companies used in the 1950s and 1960s.
An exploded view of a typical e-cigarette design with transparent atomizer (labeled clearomizer in diagram) and changeable dual-coil head. An electronic cigarette consists of an atomizer, a power source such as a battery, [25] and a container for e-liquid such as a cartridge or tank.
Vape shops owners believe e-cigarettes are a lot safer than traditional cigarettes. [58] Vape shop owners generally believe vaping is a habit. [119] Vape shop owners described e-cigarette use as a hobby. [120] Several vape shop owners stated that vaping provided an option to use nicotine in places where smoking was banned. [120]
Pods are also referred to as "vape juice." [32] In July 2018, Juul raised $650 million, giving it a valuation of $15 billion. [33] On December 20, 2018, Altria, one of the world's largest cigarette manufacturers, bought 35% of Juul for $12.8 billion. According to Wells Fargo, the deal valued Juul Labs at $38 billion.
In August 2018, Vuse launched the Vuse Alto, [10] (marketed as Vuse ePod in Canada) [11] a pod mod-type vaporizer, which is the variant of e-cigarette that rival Juul is. [12] It was marketed as a direct competitor to Juul [12] and would become one of the best-selling devices in the market. [13] Former logo until 2021
Image source: The Motley Fool. Aurora Cannabis (NASDAQ: ACB) Q3 2025 Earnings Call Feb 05, 2025, 8:00 a.m. ET. Contents: Prepared Remarks. Questions and Answers. Call Participants
It is a shareholder in medical vape manufacturer Liber Pharmaceuticals. [24] In addition to online shopping through Chemist Warehouse websites, [25] the company trades on several e-commerce marketplaces. It sells to China on Alibaba's Tmall Global and Kaola platforms, and to Southeast Asia on Lazada.