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Jordan used 'Benson & Hedges' logos, except at the French, British and United States Grands Prix, which was replaced with "Bitten Heroes". This was a reference to the stylized drawing of a shark on the nose and the fin on the side of the car, which had replaced the Hornet since 1998 and the accompanying lettering "Buzzin Hornets".
The Air Jordan III featured the debut of the Jumpman logo. [25] Jordan Brand reintroduced the Air Jordan III in the True Blue colorway as an international-only release in 2009. On February 15, 2020, a "Red Cement" version was released in celebration of Chicago, Illinois hosting the 2020 NBA All-Star Game. The brand also debuted a Chicago ...
The Charlotte Hornets were the only team to feature the "Jumpman" logo previous to this announcement due to Michael Jordan's ownership. [4] [5] Due to its commonplace in several soccer leagues around the world and Australian sports, the NBA announced that teams could sell one sponsorship to be featured over the front left shoulder of player ...
Two years later, a pair of Jordan's black and red Air Jordan 13s from Game 2 of the 1998 NBA Finals — Jordan's last title — sold for $2.2 million on April 11, 2023. Show comments Advertisement
After the success of the shoes, Abloh and Nike decided to end the collaboration in December 2018. [18] The shoes were reviewed by many, and were claimed to be the "Collaboration of the decade". [4] The shoes have been resold for higher amounts than the original prices, with the Air Jordan 1 being sold for more than ten times the original price.
The shoes get their name from the documentary miniseries The Last Dance, which focuses chiefly on Jordan and the 1997–98 NBA season. The shoes were sold by Truman in 2020 for US$215,000. The shoes were later auctioned by the buyer in April 2023 for US$2.238 million, which was the highest sale price ever realized for any shoes.