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Apple Inc. was founded as Apple Computer Company on April 1, 1976, to produce and market Steve Wozniak's Apple I personal computer. The company was incorporated by Wozniak and Steve Jobs in 1977. Apple became the first publicly traded U.S. company to be valued at over $1 trillion in August 2018, $2 trillion in August 2020, and at $3 trillion in ...
In 1976, Steve Jobs and Steve Wozniak co-founded Apple in Jobs's parents' home on Crist Drive in Los Altos, California. [8] Wozniak called the popular belief that the company was founded in the garage "a bit of a myth", [9] although they moved some operations to the garage when the bedroom became too crowded. [10]
Apple evangelist Guy Kawasaki has called the brand fanaticism "something that was stumbled upon", [13] and Ive explained in 2014 that "People have an incredibly personal relationship" with Apple's products. [14] Apple Store openings and new product releases can draw crowds of hundreds, and some wait in line as much as a day before the opening.
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Apple's "Think different" logo "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think".
A mission statement aims to communicate the organisation's purpose and direction to its employees, customers, vendors, and other stakeholders. A mission statement also creates a sense of identity for employees. Organizations normally do not change their mission statements over time, since they define their continuous, ongoing purpose and focus. [5]
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Some of Apple's retail stores closed briefly so employees could attend the memorial. A video of the service was uploaded to Apple's website. [231] California Governor Jerry Brown declared Sunday, October 16, 2011, to be "Steve Jobs Day". [232] On that day, an invitation-only memorial was held at Stanford University. Those in attendance included ...