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Mauka Mauka is a 2015 Indian television advertisement campaign created by Star Sports India to promote its broadcast of the 2015 Cricket World Cup.Although initially planned as a standalone advert for the India–Pakistan group stage match, following the overwhelming positive response for the first video, the channel made a series of adverts for each of India's matches at the 2015 World Cup.
Sports marketing is an element of sports promotion which involves a wide variety of sectors of the sports industry, including broadcasting, advertising, social media, digital platforms, ticket sales, and community relations. [7] Sports marketing is divided into three sectors.
This campaign featured musicians Jay-Z, Nelly, Daddy Yankee, and 50 Cent; athletes Allen Iverson, Donovan McNabb, Curt Schilling, Kelly Holmes, Iker Casillas, and Yao Ming; actors Lucy Liu, John Leguizamo and Christina Ricci; and skateboarder Stevie Williams. In 2010, Reebok's "I Am What I Am" Campaign was repeated, aimed at the 15-20 age group.
Whilst the previous advertisement in the campaign, Surfer, was a success, Bet on Black saw a return to the style of the campaign's inaugural advertisement, Swimblack, featuring a championed sports race and music by Pérez Prado. Conversely, the following advertisement in the campaign, Dreamer, was a return to Surfer's black and white ...
Sports. Weather. 24/7 Help. For premium support please call: 800-290-4726 more ways to reach us. ... 4 Content Marketing Campaigns that Went Viral. You’re not you when you’re hungry! Well ...
In 2011, Fortune even rounded up the Fortune 500 CEOs who were most successful on the playing field, with Samuel J. Palmisano, IBM’s former CEO; Walter E. Robb, Whole Foods former CEO; and ...
This strategy was wildly successful, resulting in the rapid proliferation of sales. Red Bull has since become known for its sleek marketing targeted at young urban professionals through various sports and entertainment-based advertising campaigns. The current motto, "Red Bull Gives You Wiiings", directly plays on the stimulating properties of ...
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