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The main marketing tool of Tourism New Zealand is the award-winning "100% Pure New Zealand" campaign, which had its ten-year anniversary in 2009. The brand has attracted debate at times from scientists such as Mike Joy , environmentalists, and the Green Party who see the 100% Pure brand as an environmental statement.
New Zealand markets itself abroad as a "clean, green" adventure-playground (Tourism New Zealand's main marketing slogan, "100% Pure New Zealand", reflects this), emphasising as typical tourist destinations nature areas such as Milford Sound, Abel Tasman National Park and the Tongariro Alpine Crossing; while activities such as bungee jumping or ...
Instant coffee solids (also called soluble coffee, coffee crystals, coffee powder, or powdered coffee) refers to the dehydrated and packaged solids available at retail used to make instant coffee. Instant coffee solids are commercially prepared by either freeze-drying or spray drying , after which it can be rehydrated.
The world's primary source of caffeine is the coffee "bean" (the seed of the coffee plant), from which coffee is brewed. Caffeine content in coffee varies widely depending on the type of coffee bean and the method of preparation used; [ 240 ] even beans within a given bush can show variations in concentration.
As a result of the high premium paid for mānuka honey, an increasing number of products now labeled as such worldwide are adulterated or counterfeit.According to research by the Unique Mānuka Factor Honey Association (UMFHA), the main trade association of New Zealand mānuka honey producers (New Zealand being the main producer of mānuka honey in the world), while only 1,700 tonnes (3.7 ...