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Salesforce management systems (also sales force automation systems (SFA)) are information systems used in customer relationship management (CRM) marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system, in which case they are often called CRM systems
Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California.It provides applications focused on sales, customer service, marketing automation, e-commerce, analytics, artificial intelligence, and application development.
Siebel introduced the first mobile CRM app called Siebel Sales Handheld in 1999. The idea of a stand-alone, cloud-hosted customer base was soon adopted by other leading providers at the time, including PeopleSoft (acquired by Oracle), [11] Oracle, SAP and Salesforce.com. [14] The first open-source CRM system was developed by SugarCRM in 2004 ...
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On June 10, 2019, Tableau was acquired by Salesforce in an all-stock deal worth $15.7 billion, being the largest acquisition in Salesforce's history at the time. [40] In March 2021, Tableau announced the appointment of Mark Nelson as president and CEO, replacing Adam Selipsky. [41] Current CEO of Tableau is a longtime Salesforce exec Ryan Aytay ...
Marc Russell Benioff was born on September 25, 1964, in the San Francisco Bay Area. [5] He is the grandson of Marvin Lewis, a California trial attorney and member of the San Francisco Board of Supervisors who championed the creation of the Bay Area Rapid Transit (BART) system.