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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
In 1969, Don Fisher, a California commercial real estate broker specializing in retail store location, enlisted the help of his friend, Walter Haas Jr., President of Levi Strauss & Co. Fisher was inspired by the sudden success of 'The Tower of Shoes' in an old Quonset hut in a non-retail industrial area of Sacramento, California, [14] [15] that drew crowds by advertising that no matter what ...
In the 1920s, Levi Strauss and Co. began producing women’s khakis made specifically for outdoor activity and comfort. [3] By the late 1920s, khaki underwent another label change and now falls under the “Two Horse Brand”. In 1963, the company opened its first warehouse below the Mason–Dixon line. The new factory was in Blackstone, Virginia.
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David Stern was born to a Jewish family in the Kingdom of Bavaria in 1820. [1] In the 1840s, he immigrated to the United States first to New York then the American South and finally to San Francisco in 1853 or 1855 where he was later joined by his brother-in-law Levi Strauss. [1]
Shares of apparel company Levi Strauss (NYSE: LEVI) dropped 19.7% in June, according to data from S&P Global Market Intelligence.In short, the analyst community didn't like the company's financial ...