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Tapout Inc. is an American multinational corporation that designs and manufactures sports clothing, casual apparel, and accessories headquartered in Grand Terrace, California. It was the largest distributor of MMA merchandise in the world by 2007, and became one of the dominant brands in activewear and fitness culture.
Charles Lewis Jr. (June 23, 1963 – March 11, 2009) was an American businessman, promoter and entertainer. Known by his nickname "Mask", Lewis founded the Tapout clothing line in 1997, which eventually became a multimillion-dollar clothing company.
Gary Fields, along with Charles Lewis, [3] founded TapouT, a clothing company aimed toward athletes and mixed martial arts (MMA) enthusiasts, in Grand Terrace, California in 1997, and became CEO of the company. [1] TapouT started out of the back of a car selling t-shirts at the underground MMA competitions and classes.
Tapout is an American reality television series that focuses on the world of mixed martial arts. The series premiered on Versus on June 3, 2007, before moving to its regular Wednesday night timeslot beginning June 6.
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Several clothing brands have developed their own lines of MMA apparel including Affliction Clothing, No Fear, EckÅ Unltd. and Emerson Brand Apparel. [4] [5] The overall revenues of sales of MMA clothing come to hundreds of millions of dollars a year, with both TapouT and Affliction recording sales in excess of $100 million. [6]