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Non-Western countries can attempt to achieve isolation to preserve their own values and protect themselves from Western invasion. He argues that the cost of this action is high and only a few states can pursue it. According to the theory of "band-wagoning" non-Western countries can join and accept Western values.
The cultural theorist Stuart Hall said that the power of cultural discourse created and reinforced Western dominance of the non-Western world. That the European discourses describing the differences between The West and The East, applied European cultural categories, languages, and ideas to represent the non-European Other.
In sociology, the East–West dichotomy is the perceived difference between the Eastern and the Western worlds. Cultural and religious rather than geographical in division, the boundaries of East and West are not fixed, but vary according to the criteria adopted by individuals using the term.
But his definition of cultural imperialism stresses spreading the values of tolerance and openness to cultural change in order to avoid war and conflict between cultures as well as expanding accepted technological and legal standards to provide free traders with enough security to do business with more countries. Rothkopf's definition almost ...
Thus, Stanley Diamond argued that when the term "cultural relativism" entered popular culture, popular culture co-opted anthropology in a way that voided the principle of any critical function: Relativism is the bad faith of the conqueror, who has become secure enough to become a tourist.
Cultural homogenization is an aspect of cultural globalization, [1] [2] listed as one of its main characteristics, [3] and refers to the reduction in cultural diversity [4] through the popularization and diffusion of a wide array of cultural symbols—not only physical objects but customs, ideas and values. [3]
The American classicist Victor Davis Hanson used the perceived differences in "rationality" between Moctezuma and Cortés to argue that Western culture was superior to every culture in the entire world, which thus led him to reject multiculturalism as a false doctrine that placed all cultures on an equal footing.
Anti-Western sentiment occurs in many countries, including the West– especially European countries. Broad anti-Western sentiment also exists in the Muslim world against Europeans and Americans. Anti-American sentiment stems from US support for Israel, the 2003 invasion of Iraq, and numerous sanctions against Iran. [4]