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A PETA activist dressed as a chicken confronts the manager of the Times Square McDonald's over the company's animal welfare standards.. The American restaurant chain McDonald's has been criticised for numerous aspects of its business, including the health effects of its products, its treatment of employees, the environmental impact of its operations, and other business practices.
McDonald's has been involved in a number of lawsuits and other legal cases in the course of the fast food chain's 70-year history. Many of these have involved trademark issues, most of which involving the "Mc" prefix, but McDonald's has also launched a defamation suit which has been described as "the biggest corporate PR disaster in history".
The ethics of persuasion in professional media fields such as journalism have received some academic attention. Baker and Martinson present a five-part test which defines the five principles of truthfulness , authenticity , respect , equity, and social responsibility (i.e., the importance of the common good). [ 2 ]
McDonald's Corporation v Steel & Morris [1997] EWHC 366 (QB), known as "the McLibel case", was an English lawsuit for libel filed by McDonald's Corporation against environmental activists Helen Steel and David Morris (often referred to as "The McLibel Two") over a factsheet critical of the company.
Communication ethics is a sub-branch of moral philosophy concerning the understanding of manifestations of communicative interaction. [1] Every human interaction involves communication and ethics, whether implicitly or explicitly. Intentional and unintentional ethical dilemmas arise frequently in daily life.
Business ethics operates on the premise, for example, that the ethical operation of a private business is possible—those who dispute that premise, such as libertarian socialists (who contend that "business ethics" is an oxymoron) do so by definition outside of the domain of business ethics proper.
Greenwash is an example of a strategy used to make a company appear ethical when its unethical practices continue. Liberation marketing is another strategy whereby a product can masquerade behind an image that appeals to a range of values, including ethical values related to lifestyle and anti-consumerism.
Advertising is a form of selling a product to a certain audience in which communication is intended to persuade an audience to purchase products, ideals or services regardless of whether they want or need them. While advertising can be seen as a way to inform the audience about a certain product or idea it also comes with a cost because the ...