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Shredded wheat is a breakfast cereal made from whole wheat formed into pillow-shaped biscuits. It is commonly available in three sizes: original, bite-sized (¾×1 in) and miniature (nearly half the size of the bite-sized pieces).
The Nabisco Shredded Wheat Factory is a disused factory which formerly produced variants of the shredded wheat breakfast cereal in Welwyn Garden City, in the United Kingdom. It was designed by architect Louis de Soissons to encourage companies to establish factories in the industrial areas of garden cities .
A third plant was added in Niagara Falls, Ontario, in 1904, known as the Canadian Shredded Wheat Company. By 1915 the Pacific Coast Shredded Wheat Company had been added in Oakland, California, and by 1925, a factory in Welwyn Garden City, England, had joined the family. In December 1928, the company was sold to National Biscuit Company. The ...
One 1936 grocery store advertisement for the cereal described it as, "ready to eat, made from pure whole wheat . . . Cooked, shredded, and toasted to a delicious golden brown; new in flavor." [4] Bite-sized Shredded Ralston was described in one early promotional article as whole wheat that had been "shredded and baked into crisp-bite-size ...
The Nestlé desserts factory closed in 2004, allowing the site to concentrate on wheat-based cereals. [14] Production of Shredded Wheat and Shreddies was moved from a Welwyn Garden City factory in 2007, and in 2014 those were still the main products. [15] The metal chimney was removed in 2011, as it was not required by the cereal-making plant. [16]
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Force was the first commercially successful wheat flake breakfast cereal. Prior to this, the only successful wheat-based cereal products had been Shredded Wheat and the hot semolina cereal, Cream of Wheat. The product was cheap to produce and kept well on store shelves.