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After DC Universe Classics ceased production in 2014, Mattel unveiled figures from the successor line, DC Multiverse, at San-Diego Comic-Con 2015. [1] Unlike the previous line, which primarily focused on comic iterations of the character, it was announced that Multiverse would mix classic comic designs with other media based on DC's characters, such as their films, TV shows and video games.
The company was founded in 1994 by Todd McFarlane. [2] McFarlane was working with Mattel to produce action figures based on his comic book characters. When the two could not decide on how to make the toys to McFarlane's satisfaction, he reclaimed the toy rights to his characters and started his own toy company.
In 1984, Mattel and Filmation decided to diversify the Masters of the Universe line beyond its traditional realm of "male action" in the hopes of bringing in a young female audience as well. To accompany the Filmation animated series, Mattel created a new line of toys aimed at girls - Princess of Power - with the feminine warrior-woman She-Ra ...
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Figure Release Accessories Description; She-Hulk: 2007 Interchangeable Pieces Converts from lawyer suit to Fantastic Four uniform Stan Lee: Spider-Man Arms and Legs, Spider-Man and Peter Parker Heads Removable clothes reveals a Spider-Man body Thor: 2011 Mjölnir Oliver Coipel version
An extensive fashion line was produced in conjunction with the action figure line. 3 waves were released, and each wave contained an individual fashion for each of the 9 female characters. Each wave had a specific theme: Evening Enchantment, a line of gowns; Festival Spirit, a line of shiny outfits; and Forest Fantasy, a line of rustic outfits.
The Vintage series mostly consists of retooled or repainted figures featuring older designs and packaging inspired by ToyBiz's Marvel Super Heroes and X-Men lines from the 1990s, as well as the action figures from cartoons like Spider-Man: The Animated Series, Fantastic Four: The Animated Series and Iron Man: The Animated Series. However, some ...
Secret Wars was a 1984-1985 line of action figures and playsets, launched as a tie-in between Marvel Comics and the Mattel toy company.. The line was a reaction to DC Comics' 1984 deal with Kenner Products for the Super Powers Collection.