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This year, the oldest members of Gen Z will be turning 26. While that's younger than 30 — the average age when an American woman gives birth for the first time, according to 2022 U.S. Census ...
In Wallace’s survey conducted with Harvard (published in her book) of over 6,000 parents from early 2020, 83% of parents somewhat or strongly agreed that their children’s academic success is a ...
And to be sure, it's increasingly expensive to raise a child, with one study finding parents typically spend about $240,000 on each kid from birth to age 18. That's a 20% increase from 2016. That ...
There’s no such thing as free rent. In such an unaffordable housing market, continuing to live with parents makes sense for many members of Gen Z — but little do many realize that this ...
Gen Z isn’t playing around when it comes to their love of stuffed animals. Young adults are leading the plush toy boom as the “kidult” frenzy reaches a fever pitch, with millions of videos ...
Secondarily, there's now the fear of behaving with our children the way our parents behaved with us.” Alyssa Persson, 31, was raised in small town South Dakota. Getting married and having ...
Gen Z refers to Gen Alpha as "iPad kids" and have a lot to say about the parents today when it comes to screen time.
It's never been more important for parents to teach their kids how to manage money in a responsible way. One recent Bank of America study showed that 46% of Gen Zers rely on financial assistance ...