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From the 1960s through the 1990s, Wheaties provided in-box promotions but maintained a focus on athletic fitness and on-the-box sports figure promotions. Since the debut of the front cover depiction of Bob Richards , hundreds of athletes have been shown and promoted, including entire baseball, basketball, and football teams, while also ...
In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in 1958 Wheaties began placing the pictures on the front of the box.
A box of Cookie Crisp from 1984, featuring Cookie Jarvis [1]. The first Cookie Crisp mascot, Cookie Jarvis, was introduced in 1977. [1] [11] A wizard in the Merlin mold, he magically turns cookie jars into cereal bowls with a wave of his wand and rhyming incantations.
Over 2016 to 2017, Americans purchased 3.1 billion boxes of cereal, mostly as ready to eat cold cereal. [31] In a $9.8 billion cereal market, cold cereal purchases were 88% of the total (12% for hot cereals), with the overall cereal market declining due to reduced consumption of sugar and dairy products . [ 31 ]
Provensen's original art design for the tiger has changed significantly over the years, as Tony the whimsical, cereal-box-sized tiger with a teardrop-shaped head was replaced by his fully-grown son Jr., who is now a sleek, muscular sports enthusiast—he was a coach for the Monster Wrestlers in My Pocket and a referee for the Monster Sports ...
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In 1947, Kix offered a Lone Ranger atomic bomb ring in exchange for a box top and 15 cents. [6] The ring contained a spinthariscope, so that when the red base (which served as a "secret message compartment") was taken off, and after a period of time for dark adaptation, you could look through a small plastic lens at scintillations caused by polonium alpha particles striking a zinc sulfide screen.