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In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in 1958 Wheaties began placing the pictures on the front of the box.
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Like many popular cereal brands from the early 20th century, Wheaties has had its share of spin-off brands. Also, several athletes featured on the cereal boxes of regular Wheaties are featured on these brands. These are the four brands which have been created in response to the popularity of Wheaties, along with their introduction date:
A cereal box prize, also known as a cereal box toy in the UK and Ireland, is a form of advertising that involves using a promotional toy or small item that is offered as an incentive to buy a particular breakfast cereal. Prizes are found inside or sometimes on the cereal box.
Typical blank for folding carton. A carton is a type of packaging typically made from paperboard that is suitable for food, pharmaceuticals, hardware, and many other types of products. [1] Folding cartons are usually combined into a tube at the manufacturer and shipped flat (knocked down) to the packager. Tray styles have a solid bottom and are ...
Ricky Bowman didn’t expect to return to the workforce at 66 years old — but he’s hoping to get back to painting in order to cope with the rising cost of living.
The definitive history on breakfast cereal toys and the industry itself was written by Craig L Hall in the book Breakfast Barons, Cereal Critters and the Rosenhain & Lipmann Legacy 2002. [1] This was a first history of the industry based upon original research and interviews with the cereal company employees and plastics firm Rosenhain ...
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