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Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, and is used in different business, science, and social science domains. [2] In today's business world, data analysis plays a role in making decisions more scientific and helping businesses operate more effectively.
Data collection is a research component in all study fields, including physical and social sciences, humanities, [2] and business. While methods vary by discipline, the emphasis on ensuring accurate and honest collection remains the same.
Computer-assisted (or aided) qualitative data analysis software (CAQDAS) offers tools that assist with qualitative research such as transcription analysis, coding and text interpretation, recursive abstraction, content analysis, discourse analysis, [1] grounded theory methodology, etc.
Tukey defined data analysis in 1961 as: "Procedures for analyzing data, techniques for interpreting the results of such procedures, ways of planning the gathering of data to make its analysis easier, more precise or more accurate, and all the machinery and results of (mathematical) statistics which apply to analyzing data." [3]
Analysis techniques frequently used in marketing include marketing mix modeling, pricing and promotion analyses, sales force optimization and customer analytics, e.g., segmentation. Web analytics and optimization of websites and online campaigns now frequently work hand in hand with the more traditional marketing analysis techniques.
Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. [1] It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philosophies.
As a body of rules and postulates, a methodology defines the subject of analysis as well as the conceptual tools used by the analysis and the limits of the analysis. Research projects are usually governed by a structured procedure known as the research process.
Student's t-test, Analysis of variance, Mann–Whitney U test: Repeated measures design: A research design that involves multiple measures of the same variable taken on the same or matched subjects either under different conditions or over two or more time periods. [1] Paired t-test, Wilcoxon signed-rank test