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Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides applications focused on sales , customer service , marketing automation , e-commerce , analytics , artificial intelligence , and application development.
Tableau Software, LLC is an American interactive data visualization software company focused on business intelligence. [2] [3] It was founded in 2003 in Mountain View, California, and is currently headquartered in Seattle, Washington. [4] In 2019, the company was acquired by Salesforce for $15.7 billion. [5]
Embedded customer relationship management software is built-in to an ERP software and can usually not be used as stand-alone CRM software like Salesforce.com. It has the following characteristics: functionalities in marketing, sales and service are integral part of the order-to-cash process within an ERP solution
Certinia, until 2023 known as FinancialForce.com, Inc. [1] is a software company headquartered in San Jose, California, that provides enterprise resource planning (ERP) software based on the Salesforce Platform. The ERP software includes accounting, billing, professional services automation, revenue recognition, human resource management, and ...
A customer data platform (CDP) is a computer system used by marketing departments that assembles data about individual people from various sources into one database, with which other software systems can interact. [26] As of February 2017, about twenty companies were selling such systems and revenue for them was around US$300 million. [26]
Siebel Systems, Inc. (/ ˈ s iː b əl /) was an American software company principally engaged in the design, development, marketing, and support of customer relationship management (CRM) applications—notably Siebel CRM. The company was founded by Thomas Siebel and Patricia House in 1993.
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