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The FTC and New York Attorney General claimed that the TV and Internet adverts, which depict the former “American Idol” star Carrie Underwood decked out in red, white and blue along with other patriotic imagery, implied that Almay products were made in the United States, when they contain “non-US components”, misleading consumers.
The goal was a non-drying, smudge-proof, long-lasting lipstick that would not smear on clothing or cups. [8] The resultant mixture, formed into a mold, was called "No-Smear Lipstick." In 1948, she and Alfred Berg founded Hazel Bishop Inc. to manufacture these "No-Smear Lipsticks."
The lipstick applies like a gloss and dries into a soft matte, promising up to 12 hours of coverage. Ingredients like jojoba oil and Vitamin E ensure it isn’t too drying. $17 at target
In 2014, Ko sold NYX to the French beauty company L'Oréal for $500 million. [1] The sale had a five-year non-compete clause. [12]NYX Cosmetics continues under other management as a part of L'Oréal, and now provides products including lipstick, lip gloss, and mineral foundation. [6]
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While you're holiday shopping for loved ones, or for yourself, this would be a great time to pick up a new tube of lipstick while it's on sale. Pat McGrath $12 $39 Save $27
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