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The company went on to buy Dwell, another competitor which was struggling in the market, in August 2014. [14] [15] On 6 March 2015, the company floated on the London Stock Exchange again as DFS Furniture plc. [16] In October 2017, DFS announced they had purchased one of its competitors, Sofology (formerly Sofaworks and CSL) in a £25 million deal.
By the end of 2010 the company had 24 stores, including a concession in House of Fraser, and had locations across the UK, including Birmingham, Cardiff, Manchester and Glasgow. [9] In July 2013, the original founders formed a new company Coin Furniture Ltd (CFL). In February 2014, Dwell entered into a marketing partnership with larger retailer ...
Graham Kirkham, Baron Kirkham, KCVO (born 14 December 1944) is an English businessman, founder of Northern Upholstery, and chairman of sofa retailer DFS.. Previously executive chairman of DFS Furniture Company Ltd, Kirkham is a strong political and financial supporter of the Conservative Party, and is one of South Yorkshire's richest men, with a personal fortune estimated at £1 billion. [1]
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From 2013 to 2017, adverts for the company featured a Three-toed sloth named Neal and they were narrated by English actor Craig Cash. Sofology featured Owen Wilson in two marketing campaigns, which began in November 2017. [7] From May 2021, Helena Bonham Carter has featured in their commercials. [8]
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DFS T Galleria in City of Dreams, Macau DFS T Galleria in Tsim Sha Tsui, Hong Kong. DFS Group (DFS) (Chinese: 迪斐世) is a global travel retailer of luxury products based in Hong Kong. Established in 1960, its global network consists of stores located in major global airports and downtown locations featuring over 750 brands.