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The result was the Timex Triathlon. Timex was a sponsor of the Hawaii Ironman Triathlon, and they hoped that this new digital product would improve sales. Timex’s product manager for digital launches, Mario Sabatini, flew to Kona in October, 1984 to get a feel for the market. He took 1500 Timex Triathlon watches with him to sell to athletes.
It included the Timex Ironman Datalink USB (sport edition) and the Timex Datalink USB (dress edition) models. Apart from their external appearance, and the fact that the sport edition is water-resistant to 100 metres, while the dress edition is water resistant to 30 metres, the two models had identical specifications.
Timex Group B.V., a Dutch holding company, is the corporate parent of several watchmaking companies around the globe including Timex Group USA, Inc. [11] Businesses and exclusive worldwide licenses include the Timex Business Unit (Timex, Timex Ironman, Opex, Nautica, Marc Eckō), Sequel (Guess, Gc), Timex Group Luxury Division (Versace, Versus ...
The WTC licenses the Ironman and Ironman Triathlon logo and other related marks to various corporations for use in their product lines. An example is the licensing to Timex Group USA of the Ironman Triathlon logo for use in the Timex Ironman watch line that includes the Timex Ironman Datalink series of GPS type watches.
Timex introduced the Indiglo technology in 1992 in their Ironman watch line and subsequently expanded its use to 70% of their watch line, including men's and women's watches, sport watches and chronographs. Casio introduced their version of electroluminescent backlight technology in 1995.
Ironman 70.3 Budapest, 2014. An Ironman Triathlon is one of a series of long-distance triathlon races organized by the World Triathlon Corporation (WTC), consisting of a 2.4-mile (3.9 km) swim, a 112-mile (180.2 km) bicycle ride and a marathon 26.22-mile (42.2 km) run completed in that order, a total of 140.6 miles (226.3 km). It is widely ...