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  2. International Journal of Research in Marketing - Wikipedia

    en.wikipedia.org/wiki/International_Journal_of...

    International Journal of Research in Marketing is a quarterly peer-reviewed academic journal published by Elsevier. It is an official journal of the European Marketing Academy and the editor-in-chief is Martin Schreier (Vienna University of Economics and Business). The journal was established in 1984.

  3. Bass diffusion model - Wikipedia

    en.wikipedia.org/wiki/Bass_diffusion_model

    This model has been widely influential in marketing and management science. In 2004 it was selected as one of the ten most frequently cited papers in the 50-year history of Management Science. [3] It was ranked number five, and the only marketing paper in the list. It was subsequently reprinted in the December 2004 issue of Management Science. [3]

  4. Journal of Marketing Management - Wikipedia

    en.wikipedia.org/wiki/Journal_of_Marketing...

    The Journal of Marketing Management is a peer-reviewed academic journal covering the field of marketing. The journal is owned by Westburn Publishers and published by Routledge. The editor-in-chief is Mark Tadajewski (University of York). It is the official journal of the United Kiingdom's Academy of Marketing [1] and was established in 1985 by ...

  5. Innovations (journal) - Wikipedia

    en.wikipedia.org/wiki/Innovations_(journal)

    An authoritative figure addresses an issue relating to innovation, emphasizing interactions between technology and governance in a global context. Authors of lead essays have included Fazle Hasan Abed , Percy Barnevik , Peter Eigen , William Foege , John Holdren , Laurie Garrett , R. Gopalakrishan (executive director of the Tata Group ), Mary ...

  6. Journal of Marketing - Wikipedia

    en.wikipedia.org/wiki/Journal_of_Marketing

    The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association . Established in 1936, It is the fourth-oldest major journal covering marketing issues; others include the Harvard Business Review (1920), the Journal of Retailing (1925), and the ...

  7. Category:Business and management journals - Wikipedia

    en.wikipedia.org/wiki/Category:Business_and...

    International Journal of Innovation and Technology Management; ... International Journal of Sports Marketing & Sponsorship; International Marketing Review;

  8. Industrial Marketing Management - Wikipedia

    en.wikipedia.org/wiki/Industrial_Marketing...

    Industrial Marketing Management is a peer-reviewed academic journal covering the field of marketing, business-to-business, and industrial marketing. It is published by Elsevier and the editors-in-chief are Adam Lindgreen (Copenhagen Business School) and Anthony Di Benedetto (Temple University). The journal was established in 1971 with R. Derek ...

  9. Category:Marketing journals - Wikipedia

    en.wikipedia.org/wiki/Category:Marketing_journals

    Journal of Creative Communications; Journal of Marketing; Journal of Marketing Management; Journal of Marketing Research; Journal of Marketing Theory and Practice; Journal of Nonprofit & Public Sector Marketing; Journal of Personal Selling & Sales Management; Journal of Place Management and Development; Journal of Public Policy & Marketing