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A demand-side platform (DSP) is a concept that combines various software for advertisers (or advertising agencies) to automate the process of buying and selling ad impressions in real time. [ 1 ]
A supply-side platform interfaces on the publisher side to advertising networks and exchanges, which in turn interface to demand-side platforms (DSP) on the advertiser side. [ 3 ] [ 4 ] This system allows advertisers to put online advertising and DOOH advertising before a selected target audience . [ 5 ]
The supply side platform sends that offer to an ad exchange. The ad exchange puts the offer out for bid to demand-side platforms. Demand side platforms act on behalf of ad agencies, who sell ads which advertise brands. Demand side platforms thus have ads ready to display, and are searching for users to view them.
Basically The Trade Desk is a demand-side ad platform. That means they help advertising agencies place buys across the Internet and streaming services now and retail. Revenue grew by about 26% ...
Supply-side economics is a macroeconomic theory postulating that economic growth can be most effectively fostered by lowering taxes, decreasing regulation, and allowing free trade. [1] [2] According to supply-side economics theory, consumers will benefit from greater supply of goods and services at lower prices, and employment will increase. [3]
Smaato was established in 2005 and one year later introduced its mobile supply-side platform (SSP). In 2012, Smaato launched its real-time bidding ad exchange. [citation needed] Thereafter, the company's focus shifted towards mobile acquisition and expansion of its automation platform's self-service aspect.
It is a piece of JavaScript code that manages the header bidding auction [38] by calling out to various demand partners and SSPs (Supply-Side Platforms). Demand Partner Integration: The wrapper integrates with multiple demand partners to solicit bids for the publisher’s ad inventory. Each demand partner responds with a bid for the inventory. [39]
It has both demand-side platform (DSP), supply-side platform (SSP), and ad serving functionalities. It integrates with advertising sources including Google's "Authorized Buyers" ad exchange, Magnite, Pubmatic and other aggregators.
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