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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
They eventually became one of the decade's defining fashion pieces for both men and women. Many men expanded their wardrobe to include tight-fitting chino trousers coming with variety of colors, but often in khaki, brown or white. [17] [18] Women's skinny jeans also came in various colors, often neutral colors like khaki and white. Starting in ...
Levi's were the only type of jeans worn by Modernists. In the USSR during the mid to late 1960s, Mods and Hippies were nicknamed Hairies for their mop top hair. [ 93 ] As with the earlier Stilyagi in the 1950s, young Russian men who dressed this way were ridiculed in the media, and sometimes forced to get their hair cut in police stations.
A pair of jeans Microscopic image of faded fabric. Jeans are a type of trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with the addition of copper pocket rivets added by Jacob W. Davis in 1871 [1] and patented by Davis and Levi Strauss on May 20, 1873.
Chino cloth (/ ˈ tʃ iː n oʊ / CHEE-noh) is a twill fabric originally made from pure cotton. The most common items made from it, trousers , are widely called chinos . [ 1 ] Today it is also found in cotton-synthetic blends.
Levi Strauss (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1] [2]
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