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  2. United States Strategic Communication - Wikipedia

    en.wikipedia.org/wiki/United_States_Strategic...

    With those components, the most important factor that separates strategic communication from other types of communication is the synchronization and coordination of U.S. efforts. For example, in the National Strategy for Public Diplomacy and Strategic Communication, all strategic communication efforts activities should: [4]

  3. Strategic communication - Wikipedia

    en.wikipedia.org/wiki/Strategic_communication

    Strategic communication is the purposeful use of communication by an organization to reach a specific goal. [1] Organizations like governments, corporations, NGOs and militaries seeking to communicate a concept, process, or data to satisfy their organizational or strategic goals will use strategic communication.

  4. PACE (communication methodology) - Wikipedia

    en.wikipedia.org/wiki/PACE_(communication...

    Primary, alternate, contingency and emergency (PACE) is a methodology used to build a communication plan. [1] The method requires the author to determine the different stakeholders or parties that need to communicate and then determine, if possible, the best four, different, redundant forms of communication between each of those parties ...

  5. Social and behavior change communication - Wikipedia

    en.wikipedia.org/wiki/Social_and_Behavior_Change...

    SBCC by health practitioner SBCC on the Development-Entertainment spectrum.. Social and behavior change communication (SBCC), often also only "BCC" or "Communication for Development (C4D)" is an interactive process of any intervention with individuals, group or community (as integrated with an overall program) to develop communication strategies to promote positive behaviors which are ...

  6. OGSM - Wikipedia

    en.wikipedia.org/wiki/OGSM

    The OGSM framework forms the basis for strategic planning and execution, as well as a strong management routine that keep the plan part of the day-to-day operations. It aligns the leaders to the objective of the company, links key strategies to the financial goals, and brings visibility and accountability to the work of improving the ...

  7. Source–message–channel–receiver model of communication

    en.wikipedia.org/wiki/Source–message–channel...

    The communication skills required for successful communication are different for source and receiver. For the source, this includes the ability to express oneself or to encode the message in an accessible way. [8] Communication starts with a specific purpose and encoding skills are necessary to express this purpose in the form of a message.

  8. Situational crisis communication theory - Wikipedia

    en.wikipedia.org/wiki/Situational_crisis...

    Situational Crisis Communication Theory (SCCT,), is a theory in the field of crisis communication. It suggests that crisis managers should match strategic crisis responses to the level of crisis responsibility and reputational threat posed by a crisis. [1] SCCT was proposed by W. Timothy Coombs in 2007.

  9. Communication for Development - Wikipedia

    en.wikipedia.org/wiki/Communication_for_Development

    Communication for Development is built around four axes: The four axis of Communication for Development Com4Prom : Communication for Promotion promotes development aid in donor countries to justify how and why development aid resources are spent.

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