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Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]
Color symbolism in art, literature, and anthropology refers to the use of color as a symbol in various cultures and in storytelling. There is great diversity in the use of colors and their associations between cultures [1] and even within the same culture in different time periods. [2] The same color may have very different associations within ...
Emotion classification, the means by which one may distinguish or contrast one emotion from another, is a contested issue in emotion research and in affective science. Researchers have approached the classification of emotions from one of two fundamental viewpoints: [ citation needed ]
Lüscher color test. The Lüscher color test is a psychological test invented by Max Lüscher in Basel, Switzerland, first published in 1947 in German and first translated to English in 1969. The simplest form of the test instructs a subject to order a series of 8 colors in order of preference. This test claims that the order of preference can ...
The colour wheel theory of love is an idea created by the Canadian psychologist John Alan Lee that describes six love [1] styles, using several Latin and Greek words for love. First introduced in his book Colours of Love: An Exploration of the Ways of Loving (1973), Lee defines three primary, three secondary, and nine tertiary love styles ...
The PAD emotional state model is a psychological model developed by Albert Mehrabian and James A. Russell (1974 and after) to describe and measure emotional states. PAD uses three numerical dimensions, P leasure, A rousal and D ominance to represent all emotions. [1][2] Its initial use was in a theory of environmental psychology, the core idea ...
Chromesthesia or sound-to-color synesthesia is a type of synesthesia in which sound involuntarily evokes an experience of color, shape, and movement. [1][2] Individuals with sound-color synesthesia are consciously aware of their synesthetic color associations/ perceptions in daily life. [3] Synesthetes that perceive color while listening to ...
A person with synesthesia may associate certain letters and numbers with certain colors. Most synesthetes see characters just as others do (in whichever color actually displayed) but they may simultaneously perceive colors as associated with or evoked by each one. Synesthesia (American English) or synaesthesia (British English) is a perceptual ...