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Bulk messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, banks and other enterprises (for marketing and fraud control) [ 1 ] and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.
Textlocal Ltd was formed in September 2005 as a provider of bulk SMS for businesses. In 2011, Txtlocal Ltd rebranded to become Textlocal, with a new website and branding. In 2012, Textlocal launched a new iteration of their Messenger platform, Messenger 2.0.
Text messages can be sent from a personal computer to mobile devices via an SMS gateway or Multimedia Messaging Service (MMS) gateway, using the most popular email client programs, such as Outlook, Thunderbird, and so on. The messages must be sent in ASCII "text-only" mode. If they are sent in HTML mode or using non-ASCII characters, they will ...
SMS Home Routing is a modification to the original GSM specifications that changed the way inbound (off-net) SMS messages are treated by mobile telecommunications networks. . Adopted by the 3GPP in 2007, Home Routing was devised to enable mobile networks to offer a full range of advanced services on both inbound and outbound SMS, giving more utility to phone users and enabling operators to ...
As of June 2014, 943 MVNOs and 255 MNO sub-brands were active worldwide. This represents a total of almost 1,200 mobile service providers worldwide hosted by MNOs, up from 1,036 in 2012, [17] According to GSMA Intelligence, between June 2010 and June 2015, the number of MVNOs worldwide increased by 70 percent, reaching 1,017 in June 2015. [18]
The SMS Forum disbanded in 2007, with this announcement: "The SMS Forum, a non-profit organization with a mission to develop, foster and promote SMS (short message service) to the benefit of the global wireless industry will disband by July 27, 2007." [4] As part of the original handover terms, SMPP ownership returned to Mavenir.
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