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The two companies had already been partners for the wireless phone service Cingular. Each company had its own online Yellow Pages: BellSouth owned RealPages.com and SBC owned SmartPages.com. The two sites effectively merged into the newly acquired YellowPages.com. In 2005, SBC acquired AT&T and took on the stronger AT&T brand. [5]
The last year SWBYP'S were branded Southwestern Bell came in 2001, when "SBC" was added to the company names SBC owned, and SWBYP'S became known as SBC Southwestern Bell Yellow Pages. The Southwestern Bell branding was retired altogether in 2002 in favor of SBC's corporate standard SBC SMART Yellow Pages , inherited from Pacific Bell Directory .
In 2005, [3] following SBC's acquisition of AT&T, the SNET directories were rebranded as the AT&T Yellow Pages. In 2006, following BellSouth 's purchase by AT&T , the directory company itself was rebranded as AT&T Advertising & Publishing , the collective name of all of AT&T's directory operations.
SBC, BellSouth to Acquire Online Yellow Pages. Archived from the original on 28 September 2007; Graham, Jefferson (27 January 2005). "USA Today". Online Yellow Pages take you on virtual stroll "Yellow Pages No Longer an Exclusive". Kelsey Group. 2 October 2008. Archived from the original on 4 October 2008
SBC SMART Yellow Pages logo, 2002-2004. In 2002, SBC Communications dropped its regional telephone company names, switching to a unified "SBC" brand. As a result, the yellow pages operations were combined into one unit (retaining the separate companies) and took on the "SMART Yellow Pages" brand, retained from Pacific Bell Directory.
sbc/at&t (1999-2012) YP Holdings (2012-present) YP Midwest Publishing LLC. , originally Ameritech Publishing, Inc. , was formed in 1983 during the Bell System Divestiture .
Pacific Bell Directory's listings compilation division was merged with Southwestern Bell Advertising, L.P., forming SBC Advertising, L.P. It was renamed in 2006 to the current AT&T Advertising, L.P. Pacific Bell Directory still exists today to serve as the directory publisher of the AT&T Real Yellow Pages for Pacific Bell and Nevada Bell customers.
Central and southeastern Ohio except Columbus: December 6, 1997: 220: April 22, 2015: 614: Columbus: October 1947: 380: February 27, 2016: 937: Southwestern part of Ohio including Dayton, Springfield, public parts of Wright-Patterson Air Force Base, and areas north and east of the Cincinnati metropolitan area: September 28, 1996: 326: March 8 ...