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Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing , site selection , and customer relationship management .
Customer data management (CDM) is the ways in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM includes a range of software or cloud computing applications designed to give large organizations rapid and efficient access to customer data .
A customer data platform (CDP) is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems. [1]
Data as a service is a general term that encompasses data-related services. Now DaaS service providers are replacing traditional data analytics services or happily clustering with existing services to offer more value-addition to customers. The DaaS providers are curating, aggregating, analyzing multi-source data in order to provide additional ...
This data is then supplemented [2] with transaction data to achieve reports of customer activity. This can be commercial information (for example purchase history from sales and order processing), and interactions with service contacts over the phone and via email.
Its customers are already using data streaming to develop customer service chatbots and to create content, among other things. ... Databricks is a key player in big data analytics with an ...
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