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Social proof (or informational social influence) is a psychological and social phenomenon wherein people copy the actions of others in choosing how to behave in a given situation. The term was coined by Robert Cialdini in his 1984 book Influence: Science and Practice .
Social proof: People will be more open to things that they see others doing. For example, seeing others compost their organic waste after finishing a meal may influence the subject to do so as well. [22] Authority: People will tend to obey authority figures. Liking: People are more easily swayed by people they like.
Discursive psychology (DP) is the use of CA on psychological themes, and studies how psychological phenomena are attended to, understood and construed in interaction. The subfield formed through studies by Jonathan Potter and Margaret Wetherell, most notably their 1987 book Discourse and social psychology: Beyond attitudes and behaviour. [38]
Source credibility is "a term commonly used to imply a communicator's positive characteristics that affect the receiver's acceptance of a message." [1] Academic studies of this topic began in the 20th century and were given a special emphasis during World War II, when the US government sought to use propaganda to influence public opinion in support of the war effort.
Herbert Blumer was the first to specifically use the term "social contagion”, in his 1939 paper on collective behavior, where he gave the dancing mania of the middle ages as a prominent example. From the 1950s, studies of social contagion began to investigate the phenomena empirically, and became more frequent.
Social perception (or interpersonal perception) is the study of how people form impressions of and make inferences about other people as sovereign personalities. [1] Social perception refers to identifying and utilizing social cues to make judgments about social roles, rules, relationships, context, or the characteristics (e.g., trustworthiness) of others.
Social representations are a system of values, ideas, metaphors, beliefs, and practices that serve to establish social order, orient participants and enable communication among the members of groups and communities. [1] Social representation theory is a body of theory within social psychology and sociological social psychology.
Before becoming simply communication, or communication studies, the discipline was formed from three other major studies: psychology, sociology, and political science. [1] Communication studies focus on communication as central to the human experience, which involves understanding how people behave in creating, exchanging, and interpreting ...