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The Puma King boots have been worn by players, such as Pelé, Eusébio, Johan Cruyff, and Diego Maradona. [22] In recent times, the most successful companies are Nike and Adidas. [17] Among Nike's endorsers are two-time FIFA World Player of the Year Ronaldinho, Wayne Rooney and Cristiano Ronaldo, Brazilian striker Ronaldo and Zlatan Ibrahimović.
In 2017, Nike released the Nike Zoom Vaporfly Elite shoe, [1] which was advertised as "ultra-lightweight, soft and capable of providing up to 85-percent energy return." These " super shoes " became the focus of claims that they were a form of technology doping and that they provided athletes an unfair advantage.
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
We thought a modern construction of his 1998 boot would be a great commemoration of that moment." [284] In 2018, Ronaldo's R9 Mercurial boots inspired the Nike Mercurial Superfly VI boots commissioned for Kylian Mbappé. [286] Unveiled in 2000, a bronze statue of Ronaldo is located next to Ronaldo Field at Nike headquarters in Beaverton, Oregon ...
Mbappé has a sponsorship deal with sportswear and equipment supplier Nike. In 2017, aged 18, he partnered with the brand to launch his own football boots, the Kylian Mbappé Nike Hypervenom 3. [286] In 2018, he unveiled the Nike Mercurial Superfly VI boots, which were inspired by the R9 Mercurial boots of former Brazilian striker Ronaldo. [287]
Martens is sponsored by Nike. In 2017, after Martens’ successes at the 2017 UEFA Women's Euro , Nike released a pair of Oranje Leeuwinnen -inspired Mercurial boots, the “'Lieke' Mercurial Superfly V." [ 137 ] In 2019, she featured in Nike's “Dream Further” commercial as promotion for the 2019 Women's World Cup .
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