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In September 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Project in 2006, by Geyner Andres Gaona and Amy. The campaign has been criticized as hypocritical in light of the highly sexualized images of women presented in the advertising of Axe, which, like Dove, is produced by Unilever.
The Dove Campaign for Real Beauty is a marketing campaign which focuses on building self-confidence in women and children. Launched by Unilever in 2004, [1] Dove's partners in the campaign include Ogilvy, Edelman, and Harbinger Capital. [2] Part of the overall project was the Evolution campaign.
The body of Bella Bond was found inside a plastic garbage bag on the shoreline of Deer Island near Boston, Massachusetts. [24] [25] A woman walking her dog made the discovery of Bond's remains on the afternoon of June 25, 2015, when the dog stopped at the plastic bag. [24] After the body was found, the public placed flowers near the scene. [26]