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Joe Harry Lycett (born 5 July 1988), [3] also known by the self-given moniker Mummy, [4] [5] and formerly as Hugo Boss, is a British comedian, television presenter and painter. Known for his sardonically camp demeanour, public stunts and elaborate set designs, Lycett has been described as one of Britain's most popular comedians.
In response, Lycett changed his personal name by deed poll to Hugo Boss, [5] and created a fashion runway for a wrist brace, which the fashion house didn't have the trademark rights to, outside on a public street at the atelier's flagship store in Regent Street, London. After the show was aired, the fashion house withdrew the complaint and ...
The comedian Joe Lycett has disclosed the fake stories he successfully planted ... he changed his name to Hugo Boss in protest at the German fashion brand sending cease-and-desist letters to some ...
Hugo Boss AG (stylized as HUGO BOSS) is a designer fashion company headquartered in Metzingen, Baden-Württemberg, Germany. The company sells clothing, accessories, footwear, and leather goods. Hugo Boss is one of the largest German clothing brands, [4] with global sales of about €4.2 billion in 2023. [2] Its stock is a component of the MDAX. [5]
COMMENT: By becoming a father and discussing his pansexuality in the same breath, the stand-up comedian who used to identify as bisexual has done a great service to progressive parents like me ...
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Boss Brewing had to change the name of two of its beers: Boss Black, a stout, became Boss Brewing Black, and Boss Boss, a double IPA, is now Boss Bossy. [6] The rebranding process cost more than £20,000. [7] In March 2020 comedian Joe Lycett briefly changed his name by deed poll to Hugo Boss in order to support the Welsh brewery. [8]
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