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The origin of Glide (which is what the brand was called prior to the P&G acquisition) dates to 1971, when Bill Gore first used a Gore-Tex fiber to floss his own teeth; [1] Gore-Tex was the PTFE-based fiber he had invented as a "waterproof laminate". The company failed to market the product for more than three decades.
Close-Up toothpaste is also available in the Philippines, Pakistan, Peru, Argentina, Vietnam, Sri Lanka, India, Iran, Brazil, Russia, Nigeria, Indonesia, Bangladesh and Egypt. It is one of the top brands in terms of sales in India. [6] The brand is positioned to target the youth segment with a lifestyle appeal in its advertising campaigns. [7]
Crest is an American brand of toothpaste and other oral hygiene products made by American multinational Procter & Gamble (P&G) and sold worldwide. In many countries in Europe, such as Germany, Bulgaria, Serbia, Ukraine, Belarus, Russia, Poland, Hungary, Latvia, Romania, Estonia and Lithuania, it is sold as Blend-A-Med, the name of an established German toothpaste acquired by P&G in 1987 ...
Oral-B is an American brand of oral hygiene products, including toothpastes, toothbrushes, electric toothbrushes, and mouthwashes. The brand has been in business since the invention of the Hutson toothbrush in 1950 and in Redwood City, California .
Glide (automobile) (1902–1920), manufactured by the Bartholomew Company; Oral-B Glide, a dental floss that before its acquisition by Procter & Gamble was known simply as "Glide Floss" Glide, a Pillow Pal dolphin made by Ty, Inc.
In 1984, Gillette agreed to acquire Oral-B Laboratories from dental care company Cooper Laboratories for $188.5 million in cash. [50] Revlon Group's Ronald Perelman offered to purchase 86.1 percent of Gillette for $3.8 billion in 1986, valuing the company at $4.1 billion. [51] Gillette also bought back Revlon's stake in the company for $558 ...