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First Direct (styled first direct) is a telephone and internet based direct retail bank, which is division of HSBC UK Bank plc based in the United Kingdom. First Direct has headquarters in Leeds , England, and has 1.9 million customers. [ 1 ]
It was first launched in the USA [180] in November 2005 and is based on HSBC's 'First Direct' subsidiary in Britain which was launched in the 1980s. The service is now also available in Taiwan, [181] South Korea, [182] Australia, France. [183] Poland is launching business direct in September 2009. In the US, HSBC Direct is now part of HSBC ...
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Direct successor of the Bank of North America, the first bank in the United States CoreStates Financial Corp. Wells Fargo: 1990 First Union Corporation: Florida National Bank First Union Corporation: Wells Fargo: 1990 Citizens & Southern National Bank: Sovran Financial Corp. C&S/Sovran Corp. Bank of America: 1991 Fleet/Norstar Financial Group, Inc.
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It had previously been speculated that HSBC might revive the Midland Bank name or use the first direct brand for its branch network. The new name was rolled out in 2018. [9] As part of setting up the new bank, a new board and legal structure was created. In November 2016, Clara Furse was named as the first Chairwoman of HSBC UK Bank plc. [10]
Kaur's appointment coincides with a reorganization of the bank. HSBC names first female CFO—Pam Kaur gets top finance job as her predecessor ascends to CEO Skip to main content