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Nike By You (Previously "NikeiD") is a service provided by Nike allowing customers to personalize and design their own Nike merchandise, most specifically footwear but also sportswear. They offer online services as well as physical studios in different countries around the world, including: United Kingdom , Italy , France , Japan , Spain ...
Nike CEO, Mark Parker, said comparing the self-lacing sneaker tech with self driving car tech is a "good analogy" in terms of mainstream appeal. [5] The company introduced a basketball version of HyperAdapt shoes called Adapt BB in 2019. [6] Nike then introduced a shoe in 2020 called Adapt Auto Max.
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
Zappos was founded in 1999 by Nick Swinmurn. [5] Swinmurn launched the company with Tony Hsieh and Alfred Lin, [7] who invested $2 million through their investment firm Venture Frogs. [8] The company was officially launched online in 1999 as ShoeSite.com. [9]
The term "sneakers" is most commonly used in Northeastern United States, Central and South Florida, [4] [5] Australia, [6] New Zealand, and parts of Canada. However, in Australian, Canadian, and Scottish English, running shoes and runners are synonymous terms used to refer to sneakers, with the latter term also used in Hiberno-English.
Since then, the Nike Free 5.0 V3 (2007), Free 5.0 V4 (2009), and Free 5.0 V5 (2013) have been released along with other models, such as the Free 3.0 V1–V5 and the Free 7.0 V1 and V2. In 2016, Nike retired the numbering system in favor of the RN designation.