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The Nike HyperAdapt 1.0 is the first self-lacing shoe made directly available for retail. The design of the footwear was executed by Tinker Hatfield accompanied by Mark Parker, who was heavily involved in the development.
Nike CEO, Mark Parker, said comparing the self-lacing sneaker tech with self driving car tech is a "good analogy" in terms of mainstream appeal. [5] The company introduced a basketball version of HyperAdapt shoes called Adapt BB in 2019. [6] Nike then introduced a shoe in 2020 called Adapt Auto Max.
Then on October 21, 2015, which is the same date Marty McFly visited the future in Back to the Future Part II, Nike unveiled a self-lacing version of the Nike Mag which was scheduled to go on sale March 20, 2016. [12] The release was delayed to October 4, 2016. Michael J. Fox was the first to get Nike shoes in October 2015. [13]
Back in December of last year, Nike revealed during its quarterly earnings call that it was getting ready to introduce a $350 self-lacing basketball shoe. Ever since, sneakerheads have been highly ...
Last year Nike applied self-tightening / self-lacing tech to a basketball shoe for the first time with its Adapt BB. Now the Adapt BB 2.0 is ready to go on sale this Sunday as the NBA celebrates ...
We knew they were coming, but Nike has officially introduced its first self-lacing basketball shoes, the Adapt BB. These new sneakers are designed to provide a "truly customized fit for every ...