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Campbell's is ditching the soup — at least in name. Campbell Soup Co. announced its intention to change its name just over two months ago, saying it wanted to instead be known as the (slightly ...
The Campbell Soup Company is dropping the word "soup" after over 150 years. ... Campbell also recently acquired Sovos Brands, makers of grocery store Italian food items like Rao’s sauces ...
Campbell is ready to drop the soup — at least from its official name. The 155-year-old food seller, which is most famous for its namesake canned soups, says it would now like to be known as ...
Last year, Campbell’s snack sales grew 13%, while its soups grew 3%. Legacy food companies like Campbell are pivoting to gain a larger share of the snack market, valued at more than $200 billion ...
In March 2008, Campbell's Soup was rebranded as Batchelors Condensed Soup in the UK and Erin in Ireland when the license to use the brand name in those countries expired. Premier Foods , headquartered in St. Albans , Hertfordshire , bought the Campbell Soup Company in the UK and Ireland for £450 million ($830 million) in 2006 but was licensed ...
Cans of the company’s wares — like soup — had already been labeled with just Campbell’s last name, but it wasn’t until 1922 that the company adopted “Soup” as its middle name ...
GEM – initially called Government Employees Mutual Stores, and later Government Employees Mart before settling on G. E. M. Membership Department Stores, a profit-making company that was aimed at the governmental employees market; first store was opened in Denver in 1956; [190] after several expansions, the company filed for bankruptcy in 1974 ...
Soup is good food, but apparently not so great when it comes to branding these days. Campbell’s Soup has decided to change its name, dropping its flagship product from its branding after 155 years.