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BJ’s has two bonus gift card deals that run through Jan. 1, 2025. Buy a $50 gift card and get a $10 bonus card, or buy a $100 gift card and get a $20 bonus card, plus 20% off a VIP card.
Not all buyers remember to mail the coupons, a phenomenon known in the industry as breakage, or the shoebox effect. Though it can be used interchangeably with breakage , [ 20 ] slippage is the phenomenon when a consumer has his or her rebate fulfilled, but he or she loses or forgets to cash the check.
Coupons can be used to research the price sensitivity of different groups of buyers (by sending out coupons with different dollar values to different groups). Time, location and sizes (e.g. five pound vs. 20 pound bag) [12] affect prices; coupons are part of the marketing mix. [13] So is knowing about the customer. [14] [12]
The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
However, if you used a lamp, you could see which scratch off area was the 1/5/20 - meaning that you could very easily rack up a 20 dollar gift card for every sticker you found on the floor.
Stocks slipped in the final trading session of 2024. Still, the S&P 500 gained over 20% for the second year in a row. Other markets also notched records in a blockbuster year.